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Now Amazon also wants to launch its own messenger

Users might not need a phone number to register

by Ivan Mehta

After observing tech giants such as Facebook, Google and Apple rule the messaging world, it looks like Amazon has also decided to launch its own messenger. According to a report by AFTV News, the app will be called Anytime and it will work across platforms.

The images acquired by the publication suggests that the chat app will be feature rich. One of the key functionalities listed points out to the fact that it won't need a phone number to register on the app. Apart from that, Anytime will have the usual set of features such as groups, mentions, video and audio calling, GIFs, photos, music sharing and more. Amazon will surely push the shopping features to the users as well given its mastery at retail. In fact, the company has integrated its shopping features in other products such as its smart speaker, Alexa as well.

AFTV News AFTV News

Amazon launched a video calling app called Chime last year as well. This year the company enabled Voice calling for the devices with Alexa.

The challenge for Amazon would be to gain users who would stay on the platform for a long term. The Messenger market is already packed with plenty of big names such as WhatsApp, Facebook Messenger, WeChat, Line, and others. But the registration without number and shopping functionalities might sway some users to try it out as well. There is no clear indication on the timeline of the launch as of now.

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