The Internet is a bizarre place.
So, we were not surprised when an unknown account on Instagram uploaded a photo of an egg - just an egg - and it became the most liked post on the entire platform beating Kylie Jenner's post with her newborn child.
The Instagram account "world_record_egg" posted the photo of a generic egg, with its shell on, on January 4 in an attempt to set a world record beating the next best post (Kylie Jenner at 18 million+ likes) to become the most liked of them all. The post had a like count of more than 38 million as of writing this.
However, Indians didn't want to be left behind in the chase and someone actually came up with the idea to post the photo of a regular cup of Chai in an attempt to take over yet another platform with the support of millions of Indian Instagram users.
And, what a great start the post is off to. Within 16 hours of uploading the image, it has gone viral and already garnered about 200,000 likes, with a lot more expected now that it has started gaining traction in India and across the globe. We have reached out to the owner of this account to get some insights into how he managed to garner these many likes in such a short period of time.
What a weird time we truly live in.