General Motors, one of the biggest carmakers in the world, is ditching the Indian car market after no increase in its vehicle sales for the past couple of decades. GM has been selling cars under the Chevrolet brand in India but has only been able to achieve less than 1 percent market share in the country.
All sales outlets of Chevrolet close down in December 2017, but there’s still time to pick your favourite Chevrolet model. The dealers, across India, are hosting a fire sale in which they are offering the cars at throwaway prices. For instance, the Beat has up to Rs 1 lakh in discounts while the Cruze sedan can be picked up for Rs 4 lakh lower, for both petrol and diesel variants.
The Chevrolet Trailblazer, the company’s imported SUV, can also be purchased from dealers at a discount up to Rs 4 lakh per car. General Motors, although halting car sales in India, has promised to provide complete after-sales service in key locations of the country.
India is one of the most competitive markets in the world in terms of car manufacturers. A market based solely on mileage and affordability, the reception for Chevrolet’s cars like Spark, Beat, and Cruz were lacklustre. The US automaker has thus taken the decision to completely cease sales in India.
Despite India’s massive surge in vehicle demand, General Motors was unable to tap the growing market for a number of reasons. But it seems that GM is not completely abandoning India. The company says that the two manufacturing units currently active in the country will be converted into export-only units.