Huawei beats Apple in world smartphone rankings as Samsung manages to stay on top

Xiaomi takes the fourth spot

by Mahit Huilgol

Huawei has achieved a major milestone for Q2 2018 and has taken the number two spot when it comes to global smartphone shipments. The Chinese company is trailblazing Samsung, a company that has managed to remain put in the numero uno position despite a 10.4 per cent drop in Year-on-year change. As per the data from the analyst firm IDC, the smartphone vendors shipped a total of 342 million units in the second quarter of 2018 as opposed to the 348.2 million units for the same time frame last year. In other words, this marks the third consecutive quarter of year-over-year declines in the global smartphone market.


The Huawei Takeover

This is the first time that Huawei has surpassed Apple and has taken the second spot on the global share. The company is maintaining a lead in its domestic market thanks to a record-high market share of 27 per cent in 2Q18. IDC data mentions that the Huawei's flagship duo P20/P20 Pro helped fuel the strong demand in the $600-$800 price segment. This coupled with the strong performance of the Honor brand has helped Huawei climb to the second spot as far as market share is concerned.

Apple Growth Slump

Despite shipping 41.3 million iPhones and registering a growth of 0.7 per cent Apple has still slipped to the third spot. The iPhone X has been the top seller in many markets. That being said it is not unusual to see a growth slump in Q2 for Apple since a majority of the buyers will be waiting for the iPhone iterative upgrades. Hopefully, Apple should be able to turn the tables with the launch of three next-generation iPhone models.

As per the Apple’s latest quarterly earnings call the company has reported a staggering $3.74 billion in revenue from its “other products”(Apple Watch, iPods, AirPods, HomePod and others) division. Apple’s overall quarterly revenue is pegged at $53.3 billion, an increase of 17 per cent from the last year.

The others

Xiaomi has surpassed Samsung in India. The company accounts for 9.3 per cent of the global market share despite its absence in the U.S. Xiaomi has registered an impressive YoY growth of 48.8 per cent and is ranked at number 4. The company is ramping up its India presence with the focus on local production and emphasis on offline retail channels.

Meanwhile, Oppo is facing a slowdown in India and other markets in Southeast Asia and is the fifth largest smartphone manufacturer by market share. On the brighter side, Oppo has registered a decent 5.1% growth after it set its foot in new markets like the Middle East and Africa. All said and done Oppo still commands 8.6 per cent of the global market share

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