iPhone XR was the only 'affordable' iPhone model unveiled by Apple last year at the Apple iPhone launch event in September 2018. Priced initially starting at $749, the iPhone XR has now emerged to become the highest selling smartphone globally in the first half of 2019. According to a new report from analyst firm IHS Markit, the Apple iPhone XR sold over 26.9 million units in H1 2019.
The most prominent reason behind rising iPhone XR sales is that of the price difference in comparison with the iPhone XS and iPhone XS Max. In India, the iPhone XR was launched at a starting price of Rs 76,900. However, earlier this year, Apple reduced prices drastically, allowing customers to avail the phone for as low as Rs 50,000.
This also boosted Apple's presence in the Indian smartphone market, which has been almost negligible up until now.
The market research report notes a total of 13.6 million iPhone XR units were shipped in the first quarter of 2019 and 13.3 million units shipped in the second quarter. This price drop strategy was implemented by Apple in other markets as well, motivating users to ditch the expensive iPhone XS models for the cost-effective iPhone XR.
The biggest differences that the iPhone XR has over the iPhone XS models is an LCD display (OLED on XS), single camera module (double on XS), and a slightly lower-res display panel. Other than that, most internals are similar in nature - including processor, RAM, and graphics.