Ramdev’s WhatsApp rival Kimbho is a security nightmare which lets anyone read your messages

The ‘Made In India’ app is a shameless clone of an existing messaging application
Rajat Sharma
by Rajat Sharma


It seems like yoga guru Baba Ramdev has taken it upon himself to lead India’s digital transformation. Barely a day after partnering with BSNL for ‘Swadeshi Samriddhi’ SIM cards, Ramdev-backed Patanjali Ayurved has launched Kimbho, a ‘Made In India’ messaging app which, the company claims, will give quite some competition to WhatsApp.

Bold as that claim may be, it’s actually a pretty laughable one, considering the fact that Kimbho is a total security nightmare.

//static.killerfeatures.com/wp-content/uploads/2018/05/bolo_kimbho_description.jpg

A French security researcher who goes by the name Elliot Alderson (No, not the one from Mr. Robot!) on Twitter, has revealed that Kimbho’s lax (or, pretty much non-existent) security measures allow any four-digit number (between 0001 and 9999) to be chosen as a security code, which can then be sent to any number. The security researcher also tweeted a short video demonstrating the flaw.

That’s not all! In his follow-up tweets, Elderson claimed that he was able to access the messages of all users.

Questionable security aside, there’s something else that makes it really hard to take Kimbho seriously. This isn’t a ‘Made In India’ app, it’s more like ‘Copied In India’.

Kimbho is actually a full-blown copy of an existing instant messaging app called Bolo Messenger. The description of Kimbho has been copied verbatim from Bolo Messenger’s description. Same goes for the screenshots accompanying the app description, which have been also copied directly from Bolo’s store listing.

bolo_kimbho_screenshots

But wait, there’s more! A Twitter user replying to Alderson’s tweets posted a screenshot, showing that the SMS containing Kimbho’s verification One Time Password (OTP) comes from a service number with ‘IX-BOLOAP’ as sender ID. Totally not a copy!

Well, at least Kimbho’s ‘developers’ changed the app’s name everywhere, so it’s not a total drag!

Interestingly, as of writing this article, Kimbho has been pulled from Google Play Store. Maybe the devs realized just in time that they can copy even more stuff, and a new version might be on the way soon. Guess WhatsApp should be scared, very scared!

Facebook Conversations
You may also like
8 killer features of the new Xiaomi Mi 8
8 killer features of the new Xiaomi Mi 8
After weeks of leaks and rumours, Xiaomi has finally made the Mi 8 official. The company has launched two primary variants of the flagship smartphone – Mi 8 and Mi 8 Explorer Edition – with mostly similar specs and a few key differences. A third variant has also been launched. Dubbed the Mi 8 SE, it features slightly toned-down hardware than the Mi 8 and Mi 8 Explorer Edition. Among them, Xiaomi’s newly-launched Mi 8 and Mi 8 Explorer include a lot of great stuff. Here are eight killer features of Xiaomi Mi 8 (and Mi 8 Explorer Edition). 1) Infrared 3D Face Unlock (and a Notch) Face unlock is becoming increasingly common even in mid-range smartphones these days, so it’s no surprise that a flagship smartphone like Mi 8 has it too. However, the tech that makes Mi 8’s face unlock feature work is actually pretty awesome. The Xiaomi Mi 8 features a three-dimensional (3D) face unlock technology, which works using infrared light. The company claims that the infrared lighting system allows the Mi 8’s face unlock feature to work securely even in the dark. Oh, and the hardware (IR lens and light emitter module) required for this whole thing is housed in a notch above the smartphone’s 6.2-inch FullHD+ AMOLED display. So with the Mi 8, Xiaomi has finally joined the notch brigade. The notch also houses some other hardware, including the 20MP front-facing camera module, proximity sensor, and earpiece. 2) Pressure-sensitive In-Display Fingerprint Sensor Even though the technology isn’t quite mature yet, many smartphones are being launched with in-display fingerprint sensors. After Huawei and Vivo, Xiaomi has embraced the technology as well. The Mi 8 Explorer Edition features an in-display fingerprint sensor, which Xiaomi claims comes with pressure sensitivity, a first for any smartphone. On the other hand, the regular Mi 8 features a standard rear-mounted fingerprint sensor. 3) Dual GPS Most modern smartphones come with GPS functionality these days, which is what makes features like turn-by-turn navigation possible. To achieve this, smartphones use the regular L1 frequency. Xiaomi Mi 8, however, takes things a step further, and is claimed to be the world’s first dual GPS smartphone. In addition to the standard L1 frequency, the smartphone can utilize the L5 frequency that’s primarily used in aeronautics. As per Xiaomi, this should result in better and more precise location-based services. 4) See-through Back Panel When a smartphone has a hardware as powerful as Xiaomi Mi 8, you should be able to see all those chipsets and circuit boards, so that you can fully appreciate them. Perhaps this is the reason why the Mi 8 Explorer Edition comes with a see-through glass back panel. While this design element isn’t new (HTC used it last year for the U11+, and this year for the U12+), there’s no denying the fact that it looks wicked. 5) AI-powered Cameras Artificial Intelligence (AI) is probably the hottest trend in the smartphone industry these days, with OEMs using it to hype everything from imaging performance to UI responsiveness. Unsurprisingly, all three of Xiaomi Mi 8’s cameras (dual 12MP+12MP at the back, 20MP at the front) come with AI smarts. Xiaomi says the Mi 8 has AI-powered image enhancement features for over 200 scenes, and that the smartphone utilises pixel binning technology for better low light performance. The selfie camera also uses AI for making portrait photography and beautification features better. DxOMark rating isn’t exactly a reliable yardstick when it comes to assessing camera performance of smartphones. Still, for those who swear by it, the Mi 8 scored 99 points (overall) on DxOMark. 6) Highest AnTuTu Score Ever Considering the fact that it’s powered by Qualcomm’s flagship Snapdragon 845 SoC and 6/8GB of RAM, it’s a given that the Mi 8 is going to ace any benchmarks out there. But its AnTuTu score is kind of unreal. Xiaomi has claimed that the Mi 8 got an astounding 301,472 score on AnTuTu. If that’s indeed the case, then Xiaomi’s flagship might just have set the record for the highest AnTuTu score ever. 7) Animoji Ever since Apple introduced the Animoji last year, everyone from Samsung to ASUS has launched their own version of the silly gimmick with their smartphones, allowing users to animate themselves as emojis. Not wanting to be left out of the crowd, Xiaomi has introduced its own Animoji with the Mi 8. Xiaomi Mi 8 uses its 3D infrared camera to scan the user’s facial expressions, which are then converted to Animoji. 8) MIUI 10 Along with the Mi 8 trio, Xiaomi also unveiled MIUI 10, the brand new version of the UI layer that bakes over Android. MIUI 10 has been optimised for devices with high screen-to-body ratios and uses gestures heavily for navigation. Some of the new features included in MIUI 10 are a redesigned Recent Apps screen and Full screen gestures. The software itself is powered by AI, and constantly learns from users’ habits to enhance overall system performance. MIUI 10 will be coming to numerous Xiaomi smartphones, including the Mi 8, Mi 8 Explorer Edition and Mi 8 SE.

8 killer features of the new Xiaomi Mi 8

One of the cameras can be used as an X-ray device
Rajat Sharma
by Rajat Sharma

After weeks of leaks and rumours, Xiaomi has finally made the Mi 8 official. The company has launched two primary variants of the flagship smartphone – Mi 8 and Mi 8 Explorer Edition – with mostly similar specs and a few key differences. A third variant has also been launched. Dubbed the Mi 8 SE, it features slightly toned-down hardware than the Mi 8 and Mi 8 Explorer Edition.

Among them, Xiaomi’s newly-launched Mi 8 and Mi 8 Explorer include a lot of great stuff. Here are eight killer features of Xiaomi Mi 8 (and Mi 8 Explorer Edition).

mi8_image_3

1) Infrared 3D Face Unlock (and a Notch)

Face unlock is becoming increasingly common even in mid-range smartphones these days, so it’s no surprise that a flagship smartphone like Mi 8 has it too. However, the tech that makes Mi 8’s face unlock feature work is actually pretty awesome.

The Xiaomi Mi 8 features a three-dimensional (3D) face unlock technology, which works using infrared light. The company claims that the infrared lighting system allows the Mi 8’s face unlock feature to work securely even in the dark.

Oh, and the hardware (IR lens and light emitter module) required for this whole thing is housed in a notch above the smartphone’s 6.2-inch FullHD+ AMOLED display. So with the Mi 8, Xiaomi has finally joined the notch brigade. The notch also houses some other hardware, including the 20MP front-facing camera module, proximity sensor, and earpiece.

mi8_image_1

2) Pressure-sensitive In-Display Fingerprint Sensor

Even though the technology isn’t quite mature yet, many smartphones are being launched with in-display fingerprint sensors. After Huawei and Vivo, Xiaomi has embraced the technology as well.

The Mi 8 Explorer Edition features an in-display fingerprint sensor, which Xiaomi claims comes with pressure sensitivity, a first for any smartphone. On the other hand, the regular Mi 8 features a standard rear-mounted fingerprint sensor.

3) Dual GPS

Most modern smartphones come with GPS functionality these days, which is what makes features like turn-by-turn navigation possible. To achieve this, smartphones use the regular L1 frequency.

Xiaomi Mi 8, however, takes things a step further, and is claimed to be the world’s first dual GPS smartphone. In addition to the standard L1 frequency, the smartphone can utilize the L5 frequency that’s primarily used in aeronautics. As per Xiaomi, this should result in better and more precise location-based services.

mi8_image_2

4) See-through Back Panel

When a smartphone has a hardware as powerful as Xiaomi Mi 8, you should be able to see all those chipsets and circuit boards, so that you can fully appreciate them.

Perhaps this is the reason why the Mi 8 Explorer Edition comes with a see-through glass back panel. While this design element isn’t new (HTC used it last year for the U11+, and this year for the U12+), there’s no denying the fact that it looks wicked.

mi8_image_4

5) AI-powered Cameras

Artificial Intelligence (AI) is probably the hottest trend in the smartphone industry these days, with OEMs using it to hype everything from imaging performance to UI responsiveness. Unsurprisingly, all three of Xiaomi Mi 8’s cameras (dual 12MP+12MP at the back, 20MP at the front) come with AI smarts.

Xiaomi says the Mi 8 has AI-powered image enhancement features for over 200 scenes, and that the smartphone utilises pixel binning technology for better low light performance. The selfie camera also uses AI for making portrait photography and beautification features better.

DxOMark rating isn’t exactly a reliable yardstick when it comes to assessing camera performance of smartphones. Still, for those who swear by it, the Mi 8 scored 99 points (overall) on DxOMark.

mi8_image_6

6) Highest AnTuTu Score Ever

Considering the fact that it’s powered by Qualcomm’s flagship Snapdragon 845 SoC and 6/8GB of RAM, it’s a given that the Mi 8 is going to ace any benchmarks out there. But its AnTuTu score is kind of unreal.

Xiaomi has claimed that the Mi 8 got an astounding 301,472 score on AnTuTu. If that’s indeed the case, then Xiaomi’s flagship might just have set the record for the highest AnTuTu score ever.

7) Animoji

Ever since Apple introduced the Animoji last year, everyone from Samsung to ASUS has launched their own version of the silly gimmick with their smartphones, allowing users to animate themselves as emojis. Not wanting to be left out of the crowd, Xiaomi has introduced its own Animoji with the Mi 8.

Xiaomi Mi 8 uses its 3D infrared camera to scan the user’s facial expressions, which are then converted to Animoji.

mi8_image_5

8) MIUI 10

Along with the Mi 8 trio, Xiaomi also unveiled MIUI 10, the brand new version of the UI layer that bakes over Android. MIUI 10 has been optimised for devices with high screen-to-body ratios and uses gestures heavily for navigation.

Some of the new features included in MIUI 10 are a redesigned Recent Apps screen and Full screen gestures. The software itself is powered by AI, and constantly learns from users’ habits to enhance overall system performance. MIUI 10 will be coming to numerous Xiaomi smartphones, including the Mi 8, Mi 8 Explorer Edition and Mi 8 SE.

Facebook Conversations
Ramdev’s WhatsApp rival Kimbho is a security nightmare which lets anyone read your messages
Ramdev’s WhatsApp rival Kimbho is a security nightmare which lets anyone read your messages
It seems like yoga guru Baba Ramdev has taken it upon himself to lead India’s digital transformation. Barely a day after partnering with BSNL for ‘Swadeshi Samriddhi’ SIM cards, Ramdev-backed Patanjali Ayurved has launched Kimbho, a ‘Made In India’ messaging app which, the company claims, will give quite some competition to WhatsApp. Bold as that claim may be, it’s actually a pretty laughable one, considering the fact that Kimbho is a total security nightmare. A French security researcher who goes by the name Elliot Alderson (No, not the one from Mr. Robot!) on Twitter, has revealed that Kimbho’s lax (or, pretty much non-existent) security measures allow any four-digit number (between 0001 and 9999) to be chosen as a security code, which can then be sent to any number. The security researcher also tweeted a short video demonstrating the flaw. That’s not all! In his follow-up tweets, Elderson claimed that he was able to access the messages of all users. https://twitter.com/fs0c131y/status/1001912500718325760 Questionable security aside, there’s something else that makes it really hard to take Kimbho seriously. This isn’t a ‘Made In India’ app, it’s more like ‘Copied In India’. Kimbho is actually a full-blown copy of an existing instant messaging app called Bolo Messenger. The description of Kimbho has been copied verbatim from Bolo Messenger’s description. Same goes for the screenshots accompanying the app description, which have been also copied directly from Bolo’s store listing. But wait, there’s more! A Twitter user replying to Alderson’s tweets posted a screenshot, showing that the SMS containing Kimbho’s verification One Time Password (OTP) comes from a service number with ‘IX-BOLOAP’ as sender ID. Totally not a copy! Well, at least Kimbho’s ‘developers’ changed the app’s name everywhere, so it’s not a total drag! Interestingly, as of writing this article, Kimbho has been pulled from Google Play Store. Maybe the devs realized just in time that they can copy even more stuff, and a new version might be on the way soon. Guess WhatsApp should be scared, very scared!

Ramdev’s WhatsApp rival Kimbho is a security nightmare which lets anyone read your messages

One of the cameras can be used as an X-ray device
Rajat Sharma
by Rajat Sharma


It seems like yoga guru Baba Ramdev has taken it upon himself to lead India’s digital transformation. Barely a day after partnering with BSNL for ‘Swadeshi Samriddhi’ SIM cards, Ramdev-backed Patanjali Ayurved has launched Kimbho, a ‘Made In India’ messaging app which, the company claims, will give quite some competition to WhatsApp.

Bold as that claim may be, it’s actually a pretty laughable one, considering the fact that Kimbho is a total security nightmare.

//static.killerfeatures.com/wp-content/uploads/2018/05/bolo_kimbho_description.jpg

A French security researcher who goes by the name Elliot Alderson (No, not the one from Mr. Robot!) on Twitter, has revealed that Kimbho’s lax (or, pretty much non-existent) security measures allow any four-digit number (between 0001 and 9999) to be chosen as a security code, which can then be sent to any number. The security researcher also tweeted a short video demonstrating the flaw.

That’s not all! In his follow-up tweets, Elderson claimed that he was able to access the messages of all users.

Questionable security aside, there’s something else that makes it really hard to take Kimbho seriously. This isn’t a ‘Made In India’ app, it’s more like ‘Copied In India’.

Kimbho is actually a full-blown copy of an existing instant messaging app called Bolo Messenger. The description of Kimbho has been copied verbatim from Bolo Messenger’s description. Same goes for the screenshots accompanying the app description, which have been also copied directly from Bolo’s store listing.

bolo_kimbho_screenshots

But wait, there’s more! A Twitter user replying to Alderson’s tweets posted a screenshot, showing that the SMS containing Kimbho’s verification One Time Password (OTP) comes from a service number with ‘IX-BOLOAP’ as sender ID. Totally not a copy!

Well, at least Kimbho’s ‘developers’ changed the app’s name everywhere, so it’s not a total drag!

Interestingly, as of writing this article, Kimbho has been pulled from Google Play Store. Maybe the devs realized just in time that they can copy even more stuff, and a new version might be on the way soon. Guess WhatsApp should be scared, very scared!

Facebook Conversations
Here's how Apple will handle notifications in iOS 12
Here's how Apple will handle notifications in iOS 12
After years of outcry, Apple has finally revamped its notification system with iOS 12. In the recent years, it always felt that iOS was lagging behind Android when it came to notifications. The latter gave users more options to interact through notifications. But it is all set to change with iOS 12. Grouped notifications iOS 12 will introduce group notifications. It means that the notifications would be bundled according to the app, topic or thread. This will reduce the clutter on your notification timeline a lot where there was always an abundance of useless junk. Intelligent Siri notification management Apple has said that it has made Siri smarter to understand your smartphone usage and how you act upon your notifications. If you continue to swipe out notifications from a particular app, Siri will suggest that you might not want to receive notifications from that app. More granular control over notifications Now Apple will allow you to manage notifications with more options at your disposal. You can choose to receive the notifications without any sound, turn off notifications from an app, choose not to show them on the lock screen and more. This means no more annoying daily alerts from the app you use only once in a while.   Additionally, if you swipe the notifications on the home screen now there are three options available. WatchOS mimicks the notification behaviour I upgraded my Apple Watch series 2 to WatchOS 5 and the notifications behaviour remains to same for managing them. Apple wants to change the way people interact with phones and notification is certainly a core part of that. While it is to be seen how people adapt to these changes, the company needs to make sure that it delivers a less buggy experience than iOS 12.

Here's how Apple will handle notifications in iOS 12

One of the cameras can be used as an X-ray device
Ivan Mehta
by Ivan Mehta

After years of outcry, Apple has finally revamped its notification system with iOS 12. In the recent years, it always felt that iOS was lagging behind Android when it came to notifications. The latter gave users more options to interact through notifications. But it is all set to change with iOS 12.

Grouped notifications

iOS 12 will introduce group notifications. It means that the notifications would be bundled according to the app, topic or thread. This will reduce the clutter on your notification timeline a lot where there was always an abundance of useless junk.

ios12_group-notifications_06042018Intelligent Siri notification management

Apple has said that it has made Siri smarter to understand your smartphone usage and how you act upon your notifications. If you continue to swipe out notifications from a particular app, Siri will suggest that you might not want to receive notifications from that app.

More granular control over notifications

Now Apple will allow you to manage notifications with more options at your disposal. You can choose to receive the notifications without any sound, turn off notifications from an app, choose not to show them on the lock screen and more. This means no more annoying daily alerts from the app you use only once in a while.

ios12-facebook-notifications_06042018_carousel-jpg-large

 

Additionally, if you swipe the notifications on the home screen now there are three options available.

ios12-notificationWatchOS mimicks the notification behaviour

I upgraded my Apple Watch series 2 to WatchOS 5 and the notifications behaviour remains to same for managing them.

img_20180606_110605

Apple wants to change the way people interact with phones and notification is certainly a core part of that. While it is to be seen how people adapt to these changes, the company needs to make sure that it delivers a less buggy experience than iOS 12.

Facebook Conversations
Mahindra Reva: a look back at India’s first electric car
Mahindra Reva: a look back at India’s first electric car
Electric cars are still not widely adapted in the Indian market. Indian consumers even today are not convinced that electric cars are as efficient as their gasoline counterparts. Not many Indians know that an Indian company is the largest manufacturer of electric cars in the world and has the largest fleet of electric cars on the ground. Surprising, isn’t it? Mahindra Reva which is an Indian company holds the top position in the electric car market. Given that we do not see a large number of electric cars on the Indian roads, it is a slightly uncanny truth that Mahindra Reva has sold so many e-cars. Before Mahindra bought controlling stakes in Reva Electric Car Company, it already had over 15 years of experience in the market. It was started with collaboration between Maini group founded by Chetan Maini and Amerigon Electric Vehicle Technologies (AEV) LLC in the year 1994. Chetan Maini had worked for Amerigon Electric Vehicle Technologies (AEV) LLC before moving to pursue a mechanical engineering degree from Stanford University. After completing his degree, Maini returned to Amerigon and entered a joint venture to bring electric cars to India. Interestingly, he had also won a General Motor Sun Race wherein he had designed a solar energy powered racing car. While one may imagine that things would have been smooth for Reva since it was a pioneer, it was not the case. The cost of manufacturing the electric cars at that time was four times that of a standard vehicle. The technology was also not available and had to be developed. However, Maini was able to develop a prototype by 1999. Soon, things started working for the company, and a robust team oversaw the project. The first two-seater Reva electric car was introduced in the year 2001 in Bangalore. The same two-seater model was later introduced in London under the name ‘G-Wiz’. The car received international recognition, critical acclaim, and some impressive sales figures. Soon the company started gaining the attention of investors and business conglomerates from across the world. In the year 2010, Mahindra group acquired a majority stake in the company and Reva became Mahindra Reva. Today, Chetan Maini works as the Chief of Strategy & Technology at Mahindra Reva Electric Vehicles. The Reva has also been renamed to e20, and the two-door variant is no longer manufactured. The e20 e-cars are assembled in a green manufacturing facility in Bangalore. The manufacturing unit which is capable of making 30,000 cars per year draws 35 percent of the power from solar energy. The price of the e20, however, still does not work in favour of the electric car. The e20 P4 will set you back by Rs 7,76,627 which is way too costly than its closest competition. The Wagon R CNG which is comparatively cleaner than the petrol/diesel cars will cost around Rs 5 lakhs. There are a few incentives offered by the government to promote the purchase of electric cars. However, to ensure a mass adoption, the government will need to offer more benefits to both the consumers and manufacturers. Until that is done, an Indian company which sells the most electric cars in the world will be unable to sell in huge numbers in India.

Mahindra Reva: a look back at India’s first electric car

One of the cameras can be used as an X-ray device
Hemal V
by Hemal V

Electric cars are still not widely adapted in the Indian market. Indian consumers even today are not convinced that electric cars are as efficient as their gasoline counterparts. Not many Indians know that an Indian company is the largest manufacturer of electric cars in the world and has the largest fleet of electric cars on the ground. Surprising, isn’t it? Mahindra Reva which is an Indian company holds the top position in the electric car market.

image-1

Given that we do not see a large number of electric cars on the Indian roads, it is a slightly uncanny truth that Mahindra Reva has sold so many e-cars. Before Mahindra bought controlling stakes in Reva Electric Car Company, it already had over 15 years of experience in the market. It was started with collaboration between Maini group founded by Chetan Maini and Amerigon Electric Vehicle Technologies (AEV) LLC in the year 1994.

Chetan Maini had worked for Amerigon Electric Vehicle Technologies (AEV) LLC before moving to pursue a mechanical engineering degree from Stanford University. After completing his degree, Maini returned to Amerigon and entered a joint venture to bring electric cars to India. Interestingly, he had also won a General Motor Sun Race wherein he had designed a solar energy powered racing car.

image-2

While one may imagine that things would have been smooth for Reva since it was a pioneer, it was not the case. The cost of manufacturing the electric cars at that time was four times that of a standard vehicle. The technology was also not available and had to be developed. However, Maini was able to develop a prototype by 1999. Soon, things started working for the company, and a robust team oversaw the project.

The first two-seater Reva electric car was introduced in the year 2001 in Bangalore. The same two-seater model was later introduced in London under the name ‘G-Wiz’. The car received international recognition, critical acclaim, and some impressive sales figures. Soon the company started gaining the attention of investors and business conglomerates from across the world. In the year 2010, Mahindra group acquired a majority stake in the company and Reva became Mahindra Reva.

image-3-10

Today, Chetan Maini works as the Chief of Strategy & Technology at Mahindra Reva Electric Vehicles. The Reva has also been renamed to e20, and the two-door variant is no longer manufactured. The e20 e-cars are assembled in a green manufacturing facility in Bangalore. The manufacturing unit which is capable of making 30,000 cars per year draws 35 percent of the power from solar energy.

The price of the e20, however, still does not work in favour of the electric car. The e20 P4 will set you back by Rs 7,76,627 which is way too costly than its closest competition. The Wagon R CNG which is comparatively cleaner than the petrol/diesel cars will cost around Rs 5 lakhs. There are a few incentives offered by the government to promote the purchase of electric cars. However, to ensure a mass adoption, the government will need to offer more benefits to both the consumers and manufacturers. Until that is done, an Indian company which sells the most electric cars in the world will be unable to sell in huge numbers in India.

Facebook Conversations
Hype is the best product from OnePlus
Hype is the best product from OnePlus
There is a long line to enter the NSCI, Mumbai on 17 May 2018. It's filled with OnePlus fans who are lining up to get their goodie bags and watch the launch of the company's newest offering, the OnePlus 6.  These are fans who have paid money just to watch a phone launch. You normally see this amount of people at a big comedy show or a music gig. The phone launch finishes well, the phone is presented and it is gooooood. The fans wouldn't stop letting out ecstatic roars, which could mean that it will probably be as successful as its predecessors. Apart from the specifications, it has a secret sauce which OnePlus banks on a lot. And that's the hype. From the days of the launch of its first phone, the OnePlus One, the company has managed to garner palpable excitement among its fans and even critics. In the early days of OnePlus, the hype was maintained by the invite system. As a consumer, you had to do quite a bit to score that invite and get the phone. And despite that, users liked the company and the phones they made. There were frivolous marketing campaigns such as asking customers to break their phones and asking women to draw a OnePlus sign on their bodies as well. It sure is good to see that it has matured its way up. The thing that has worked in the favour of OnePlus is that they've always made phones with killer specifications. And over time, they have improved their software experience as well. More importantly, this time, they were successful in keeping the hype for the OnePlus 6 alive for more than 50 days. OnePlus tweeted about adopting the notch in its screens late in March confirming that OnePlus 6 will have one. What followed was a steady trail of carefully placed 'leaks' and reveals. https://twitter.com/oneplus/status/979372630875738116 In this day and age where there are multiple phone launches on the same day, it is really hard to keep your brand in news. OnePlus has undoubtedly mastered that art. After the notch reveals, it confirmed storage, RAM, water resistance, glass back and many more features leading to the launch. It made multiple announcements teasing the Avengers special edition as well. It even sold tickets for its launch event in India, which were sold out in a couple of minutes. The company had held its first mega event while launching OnePlus 5 last year in India. It was held at the same venue as the OnePlus 6 launch. And even at that time, there were multiple lines of fans waiting in the heat to get into the building to witness the launch. After that, there have been several events including the Star Wars edition reveal, movie screenings, meetups and more. The company knows how to keep its fan base engaged, and that probably works with its image well. OnePlus has always prided itself on being a community-driven company. It is now introducing programs such as the Student Ambassador program and Open Ears program where they would listen from select fans on what they want to see in the company's phones. OnePlus has brought brand ambassadors such as Amitabh Bachchan on board to spread the image of the company. It has tied up with many comedians in the past to make videos related to the devices after the launch to keep it in news. Inviting these celebrities to launch events in the presence of hundreds of fans earns them brownie points too. The company doesn't produce any noticeable hardware products apart from the phones and some accessories. In a recent interview with CNET Carl Pei said that the company is not that interested in AR or VR. This means that it really has to bank on its phones, and perhaps for a company which releases two phones in a year, hype is a good thing.

Hype is the best product from OnePlus

One of the cameras can be used as an X-ray device
Ivan Mehta
by Ivan Mehta

There is a long line to enter the NSCI, Mumbai on 17 May 2018. It's filled with OnePlus fans who are lining up to get their goodie bags and watch the launch of the company's newest offering, the OnePlus 6.  These are fans who have paid money just to watch a phone launch. You normally see this amount of people at a big comedy show or a music gig.

The phone launch finishes well, the phone is presented and it is gooooood. The fans wouldn't stop letting out ecstatic roars, which could mean that it will probably be as successful as its predecessors. Apart from the specifications, it has a secret sauce which OnePlus banks on a lot. And that's the hype.

water

From the days of the launch of its first phone, the OnePlus One, the company has managed to garner palpable excitement among its fans and even critics. In the early days of OnePlus, the hype was maintained by the invite system. As a consumer, you had to do quite a bit to score that invite and get the phone. And despite that, users liked the company and the phones they made. There were frivolous marketing campaigns such as asking customers to break their phones and asking women to draw a OnePlus sign on their bodies as well. It sure is good to see that it has matured its way up.

The thing that has worked in the favour of OnePlus is that they've always made phones with killer specifications. And over time, they have improved their software experience as well. More importantly, this time, they were successful in keeping the hype for the OnePlus 6 alive for more than 50 days.

OnePlus tweeted about adopting the notch in its screens late in March confirming that OnePlus 6 will have one. What followed was a steady trail of carefully placed 'leaks' and reveals.

In this day and age where there are multiple phone launches on the same day, it is really hard to keep your brand in news. OnePlus has undoubtedly mastered that art. After the notch reveals, it confirmed storage, RAM, water resistance, glass back and many more features leading to the launch. It made multiple announcements teasing the Avengers special edition as well. It even sold tickets for its launch event in India, which were sold out in a couple of minutes.

The company had held its first mega event while launching OnePlus 5 last year in India. It was held at the same venue as the OnePlus 6 launch. And even at that time, there were multiple lines of fans waiting in the heat to get into the building to witness the launch. After that, there have been several events including the Star Wars edition reveal, movie screenings, meetups and more. The company knows how to keep its fan base engaged, and that probably works with its image well. OnePlus has always prided itself on being a community-driven company. It is now introducing programs such as the Student Ambassador program and Open Ears program where they would listen from select fans on what they want to see in the company's phones.

oneplus_amitabh

OnePlus has brought brand ambassadors such as Amitabh Bachchan on board to spread the image of the company. It has tied up with many comedians in the past to make videos related to the devices after the launch to keep it in news. Inviting these celebrities to launch events in the presence of hundreds of fans earns them brownie points too.

The company doesn't produce any noticeable hardware products apart from the phones and some accessories. In a recent interview with CNET Carl Pei said that the company is not that interested in AR or VR. This means that it really has to bank on its phones, and perhaps for a company which releases two phones in a year, hype is a good thing.

Facebook Conversations