Having seen a slump in 2015, HTC has made a good comeback this year with its newest flagship and has been able to stand up against bigwigs like Samsung and Apple. It is a no brainer that iPhones are the best devices when it comes to performance and user experience, however, they are not the best looking anymore. Samsung and HTC beat Apple in design and aesthetics with HTC 10 and Samsung Galaxy S7. When it comes to the resale value and market standing, HTC loses out to the big league players like Samsung and Apple. However, if you are someone who appreciated well made devices and would not be selling their handsets anytime soon, HTC smartphones are a good bet. However, the brand is not comparable to the recent crop of Samsung flagship devices from Galaxy S Series and Apple is a whole different ball game.