Amazon has been pushing its smart home gadget range for the past few years, with the help of smart virtual assistant Alexa. The e-commerce giant at an event this week extended its plans in this segment with the first-ever OLED smart TV powered by Amazon's Fire TV software. Amazon is partnering with TV manufacturer Grundig to soon unveil these OLED TVs in both 55-inch and 65-inch sizes.
Up until now, only LCD TVs have come preloaded with Amazon's OS that uses Alexa for voice commands. However, with Grundig's new OLED televisions, we can expect Amazon to go the premium route. The models with far-field microphones start at about 1,299 Euros while the one without the mics start at 1,199 Euros.
The new Grundig OLED Fire TVs feature Dolby Vision HDR and include a 10-speaker system that can output Dolby Atmos. The OLEDs will be available in Germany and Austria; there is no update on availability in any other country as of now.
However, for those on a budget, Grundig will also be unveiling affordable LCD models with Amazon Fire TV software. Amazon also announced a partnership with JVC to unveil 4K HDR TVs starting at about 349 Euros. These TVs will be sold in the UK through Currys PC World. Release date is not out yet.