|Amazon||HTC Desire 728 - Purple Myst||Rs. 8,900|
The Taiwanese handset maker, HTC has been on a role with a number of impressive launches under its One and Desire series of smartphones across the globe. The Desire series of smartphones houses a varied lineup of budget as well as high mid-range smartphones. Recently, the brand launched a new device called HTC Desire 728 in the mid-range segment that will appeal to price conscious buyers of India. This handset is in sync with other Desire smartphones in terms of looks and performance.
The design of the handset is in line with the design adopted by the brand for its Desire series of handsets. It comes with the same dual-tone colour combo with a refreshing contrast and the matte finish on the rear panel. The handset also features the dual front firing speaker, which is a signature of the brand.
HTC realises the importance of multimedia and has equipped the new handset with a 5.5-inch display for a pleasurable viewing experience. However, the let down comes in form of the HD resolution viz. 1280 x 720 pixels.
HTC has launched Desire 728 with Android 5.1.1 Lollipop operating system running on it, right out of the box. The stock Android has been skinned with HTC's own Sense UI and Blinkfeed, which brings a number of additional performance on board, over and above stock Android.
Performance and Battery Life
It goes without saying that this new handset is a performer since it comes with a powerful Octa-core processor clocked at 1.3 GHz. The performance offered by SoC is further boosted by the presence of 2 GB of RAM, which maintains the consistency of the performance. This handset has been designed to last since it comes with a 2800 mAh battery, that can take a day to last on moderate usage.
Coming to imaging aspect, Desire 728 packs a 13 Megapixels primary camera on its rear panel, which coupled with HTC's camera enhancement features, can produce brilliant images. The front panel of the device houses an 5 Megapixels camera for those selfie crazy users.
On the connectivity front, this handset boasts of support for both 4G LTE and 3G bandwidth to facilitate high speed Internet browsing on the go. Besides, it also houses various useful like Wi-Fi Direct, Wi-Fi, Bluetooth, GPS and microUSB.
HTC Desire 728 is a perfect package for those who are looking for a powerful smartphone with style and good build quality. However, HTC has priced the handset quite steep as there are other smartphones at this price, which offer better spec and also budget smartphones that offer similar specifications. Had the pricing been right, this would have made for a best seller in the Indian handset market.
The Taiwanese handset maker, HTC is known for well made and decently powerful handsets for a while now. This particular brand struck gold when it came out with its revamped Desire series smartphones with Desire 816. The glossy plastic body and decent specifications made it a hit with users around the world and ever device ever since. It has now launched a new mobile called Desire 728 with 32 GB of internal memory. Flaunting the signature design of the Desire series, this handset has been placed in the mid-range segment. Here is a brief overview of the device for those who are interested in it.
HTC BoomSound with Dolby Audio: This is the signature technology from the handset maker that ensures that the device delivers a booming audio experience. HTC BoomSound speakers on the front with Dolby Audio recreates an unparalleled audio output for its users.
BSI sensor: The camera on this handset is already pretty impressive at 13 and 5 Megapixels on rear and front panels, respectively. The imaging quality is further improved by the Backside Illumination sensor on the rear camera.
Fingerprint and stain resistant design: According to HTC, this handset boasts of a design that is fingerprint as well as stain resistant. This will bode well with users who are complaining about smudges on their handsets.
Display is dull: This handset comes with a 5.5-inch display that offers a resolution of 720 x 1280 pixels. While this is a good display for battery life, however, the resolution and size drastically impacts the sharpness and pixel density of the display.
|General Specifications||Launch Date||December 28, 2015|
|Model||Desire 728 Dual SIM|
|SIM Card||Dual Nano SIM|
|Operating System||Android v5.1.1 (Lollipop)|
|Custom UI||HTC Sense|
|Dimensions||157.9 x 77.8 x 7.8 mm|
|Processor & RAM||Processor||1.3 GHz Tru-Octa Core 64 bit (Cortex A53)|
|Display||Size||5.5 inches (13.97 cm)|
|Sensors||Light sensor, Proximity sensor, Accelerometer, Compass|
|Resolution||720 x 1280 pixels, HD|
|Pixel Density||267 ppi|
|Screen to Body Ratio||67.73 %|
|Other Input Features||Multi-touch|
|Front Camera Sensor||BSI Sensor|
|Rear Camera Sensor||Back-illuminated sensor (BSI)|
|Rear Camera Aperture||f/2.2|
|Front Camera Aperture||f/2.8|
|Rear Camera Features||Geo tagging, High Dynamic Range mode (HDR)|
|Rear Auto Focus|
|Front Auto Focus|
1080p@30fps, Full HD
|Battery||Battery Capacity||2800 mAh|
|Battery Type||Li-Polymer, Non Removable|
|Talk Time 3G||21 hr|
|Stand By Time (GSM)||496 hr|
|3G||HSDPA 2100/1900/900/850, HSDPA 42.2 Mbps|
|4G||LTE Cat4 150 Mbps/LTE Cat4 150 Mbps|
Wi-Fi 802.11, b/g/n
|USB Port||microUSB 2.0|
|Entertainment & Multimedia||Ringtone||Music ringtones, Polyphonic ringtones, Vibration|
|Audio Format||AAC, AC3, AMR, FLAC, M4A (Apple lossless), MIDI, MP3, OGG, WAV, WMA|
|Video Format||3G2, 3GP, AVI, MKV, MPEG4, WMV|
|Storage||Internal Storage||16 GB|
Up to 2 TB
|Calling & Messaging||Phone Book||
|Additional Information||Items in the Box||Handset with built-in Battery, Charger, Earphone, USB Cable, User Manual, Warranty Card|