There has been a lot of buzz and excitement around Spotify launching its services in India. And it looks like we will see that happening this year. According to the sources Killer Features talked to, the company is aiming to launch the service early in Q4. Spotify is pushing towards an October launch but there can a slight delay as well.
Earlier Killer Features had reported that the company had opened its office in Mumbai last year. Before Spotify's IPO, its CEO Daniel Ek confirmed on a call that it was indeed planning to launch in India.
Spotify has made several India related hirings as well. Ex-OLX CEO Amarjit Batra has been roped in to look after the Indian operations. Meanwhile, in the US, artists like Himanshu Suri aka Heems has been hired as an editor for Indian culture.
Recently, Spotify has made changes to the free tier of its music streaming as well, where users can listen to 15 songs customised to their playlist and skip songs as well. Earlier, this was not possible in the free tier of the service. Spotify will look to keep the price of its offering competitive with the other platforms such as Apple Music, Saavn-Jio and Gaana. It is likely to concentrate on getting underground and indie artists onboard.