Tim Cook defends new iPhones' high pricing; says they are worth it

by Mahit Huilgol

Soon after Apple launched the new iPhones last week, the internet erupted with jokes and memes that made fun on Apple for being expensive. Truth be told, this is not the first time that Apple has been subjected to such a treatment. Tim Cook has now come in defense of the latest iPhone pricing, asserting that the iPhone lineup is for “for everyone.”

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In India, the “affordable” iPhone XR starts at a staggering Rs 77,000 for the 64GB storage variant and climbs all the way up to Rs 91,900 for the 256GB variant. The iPhone XS starts at Rs 99,000 and the 512GB storage variant retails at Rs 1,09,000. Moving on, the iPhone XS Max comes with the largest display ever on an iPhone. The prices for the iPhone XS Max starts at Rs 1,09,900 and ascends all the way up to Rs 1,44,900. As far as availability is concerned, the iPhone XS and XS Max will go on sale in India starting September 28th, while the iPhone XR will start shipping from October 26th.

While addressing the concerns about high price, Cook was quoted as follows, “The way most people pay for these, as it turns out, is they do a deal with their carrier and they pay so much per month.” He further stated with such a contract in place the iPhone XR would cost only $1 per day.

Tim Cook’s assertion that the new iPhone will cost $1 a day is riddled with holes. Firstly, the $1 figure holds good only for the base variant of iPhone XR. Moreover, the $1 pertains to the U.S pricing. As far as Indian pricing is concerned the $1 per day bloats to Rs 100/day. Yet another anomaly is the assumption that an average user uses the iPhone for more than three years. Strangely enough, Apple has backtracked on this statement when it argued that the “iPhone is guaranteed to last only one year” in courts during the bendgate debacle.

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