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EXCLUSIVE: Netflix confirms partnership with WhatsApp at enterprise level

Users might get content recommendations on WhatsApp

by Ivan Mehta


Update: Netflix has responded to our query about the partnership saying that "We can confirm the WhatsApp integration in India."

In a year of big partnerships, a big one has emerged right at the end. Chat giant WhatsApp has been working with streaming service Netflix on an enterprise level partnership. Upon contacting WhatsApp the company told Killer Features that Netflix is indeed a test partner for Enterprise Solutions. WhatsApp hasn't given any details about what kind of partnership this will be.

Killer Features has reached out to Netflix for comments. At the moment it is hard to tell what solution will be pushed out by these two tech companies. Although one of the Twitter users posted a screenshot today which says that Netflix might use the chat platform to push content recommendation to the users.

 

WhatsApp has partnered with numerous other companies under WhatsApp for the business program in India. While BookMyShow has confirmed itself as one of the partners, WhatsApp was reportedly working with Ola and Oyo rooms at an initial stage as well. As WhatsApp had said earlier this year it has a userbase of over 200 million in India.

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